JetBlue is a rude cost airline based in the US. What sets them apart from the competition such a Southwest Airlines is their treatment towards their customers. With personal TV’s, better seat pitches and even directors of the company giving away free JetBlue tickets on random flights, they have soon earned a reputation as a large airline to flit with. Despite this success, the company has ambitions to expand their sign sales beyond the domestic American market and as a result has formed a number of key alliances with other airlines across the globe. We retract a inspect at their fresh relationships.
Jet Blue currently has two alliances in dwelling with other airlines. In 2008 JetBlue started an alliance deal with Aer Lingus. It is not a stout alliance such as Oneworld, Star Alliance or SkyTeam, as although it allows customers to transfer between both airlines, either airline is not permitted to sell seats on behalf of the other airline. This means that passengers wishing to undertake a poke on both airlines would need to book separate Aer Lingus and JetBlue tickets, potentially allowing them free to book tickets with rival operators if fares were cheaper.
JetBlue’s other alliance is with German airline Lufthansa (who beget a 19% stake in the airline) . This agreement is more like a regular codeshare agreement, where both airlines can sell tickets for each other, allowing free and seamless transfers between route operated by each company.
February 2007 saw the operator enter into a codeshare agreement with Cape Air, an airline based at Barnstable Municipal Airport in Massachusetts. Cape Air mainly sell tickets to destinations in the North-eastern US, Florida, the Caribbean, the Midwest, the Mid-Atlantic States and Micronesia. The agreement allows for Cape Air to carry JetBlue passengers from Logan Airport, Boston onto Cape Air routes throughout Cape Cod and surrounding islands. The agreement will allow customers on both airlines to seize seats on both airlines under one reservation.
JetBlue also has an agreement with South African Airways that became effective in May 2010. This agreement, like the Lufthansa deal, allows passengers to depart on a single tag between both carriers.
In July 2010 the airline began a exiguous route sharing agreement with American Airlines. The deal includes eighteen JetBlue destinations not served by American and twelve of American’s international destinations from JFK. In addition to designate sharing on the above routes, there has been some trading of free takeoff slots with American giving JetBlue sixteen slots at Ronald Reagan Washington National Airport along with two at Westchester County Airport in unique York area. In return American gets twelve 12 from JFK.
All of these alliances gain sound business sense for JetBlue. As a North American operator, agreements with major European and South African carriers allows the hub at modern York’s JFK to act as a link between all three continents thus presenting passengers with through-ticketing options to a wide variety of US and European cities. Advantage can also be taken of Lufthansa’s far eastern destinations whilst the deals with Domestic based carriers allow JetBlue access to destinations they do not currently aid, thus avoiding the expense of procuring additional aircraft and staff.
Although JetBlue Airways is not currently a member of a major alliance program, Star Alliance would be the most likely for the airline considering its finish ties with Lufthansa owns a 19% stake in JetBlue, seems to be the most likely choice.
